Unlock the data insights you need to find new customers and grow your business

Gaining an in-depth understanding of your customer base can help you find and win new business. By understanding the interests and behaviours of your clients you can target them far more effectively.

Experian's audience targeting solutions combine our intuitive technology and robust reference data in ways that help you make better targeting decisions.

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Audience targeting solutions from Experian

Mosaic Insight

A single, intuitive platform that helps you gain deep customer insight to deliver smarter marketing decisions and intelligent targeting

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Customer Engagement

Engage your online audience by delivering personal, relevant content and offerings where and when they want it

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Demographic Segmentation

Separate your customers into different groups based on the interests and behaviours and then tailor your engagement accordingly

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Location Analytics

Identify the best locations when making valuable bricks and mortar investments, reducing risk

Location Analytics

Why use audience targeting from Experian?

Plan campaigns for your most valued customers

Understand which customers hold the most value for your organisation and then target them specifically with highly relevant messaging to see improved marketing performance

Understand and anticipate future customer behaviour

Predicting how prospects and customers are likely to behave in the future helps guide your business strategy. We provide broad, long-range socio-economic forecasts to help guide your customer

Convert prospects more cost effectively, retain valuable customers

Our data insights can help lower the risk and break down the barriers of international expansion. Having a consistent approach to understanding customers and populations allows organisations to perform high-level planning using a common language

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