Customer Insight
Gain the information you need to identify and target the right customers for your products and services
Data-driven technology that delivers unparalleled customer insight
Data sits at the heart of a modern growth marketer’s role. The ability to combine proprietary and third party data assets in a meaningful way is the key to unlocking actionable customer insights.
Experian has a range of data-driven customer insight solutions that can help you profile, segment and enrich your existing customer data in order to better inform your marketing strategy.
Partner with Experian for more precise targeting, more relevant communications and better customer outcomes.
Mosaic
Gain deeper insights into consumer lifestyles and behaviour to help you make more informed marketing decisions.
Custom Segmentation
Drive higher level of customer engagement and performance by focusing on unique customer needs that really matter to your business.
Predict
Experian Predict brings together our market leading database and analytical expertise in creating and optimising predictive models, giving you the ability to fine tune and understand your customers across several key areas.
1. Analyse your data
We’ll analyse your existing customer data to discover trends, patterns and irregularities
2. Profile your data
Learn more about your customers by leveraging our powerful consumer data platforms, Mosaic and ConsumerView
3. Determine market potential
Insight-driven qualification of potential audience opportunities, whilst driving incremental spend from existing customers
4. Advise channels to market
Determine optimal communication channels with customers and prospects that can potentially improve retention, cross sell and acquisition rates
5. Present findings
Pinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message
Innovative technology to drive better insights
Combining our comprehensive classification, segmentation and enrichment technology gives you all the information you need to improve your customer engagement
Target the right audiences with the right message
Unlocking deeper understanding about how your customers behave and what their preferences are allows you to create highly tailored engagement strategies and messaging
Tried and trusted data expertise
Thousands of organisations around the world trust Experian’s data-driven technology to power their customer insight programs
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