Experian has partnered with Google 

Experian is one of the few providers in Australia that has partnered with Google to provide data matching services for approved clients. Our data sets in Australia encompass over 100 million data points, ensuring high match rates and more accurate insight. 

This enables your offline transactions to be linked back to your Google Ads activity, providing you with a complete view of sales.

Talk to us

Why Experian for GSSD?
 

  1. Increased Match Rate and Attribution. Experian manage over 100 million data points. This provides advertisers with incredible match rates linking offline and online data.

  2. Experian provides support & troubleshooting ensuring the best outcomes. 

  3. Trusted. Experian's matching process accurately links your data.
Casual business meeting

Understand the impact of your online campaigns on in-store purchases with Google Store Sales Direct.

Offline orders measured and tied to online activity. 

Understand the impact

Benefits with Experian

Enhanced match rates

Using Experian linkage data for additional matches gives you a more accurate view of your ROAS from search campaigns.

Data formatting

Experian helps to format your data to ensure correct and seamless uploads.

Technical support

Experian troubleshoots any technical issues that may arise with Google on your behalf.

Support data upload

Automated data retrieval/pull system makes it easy to keep data updated.

Data driven insights

Adjust bidding strategies based on a more complete view of conversions

Based on Google data, customers who click on Google Ads are:

40%

more valuable

25%

more likely to make an instore purchase

10%

higher transaction values

Would you like more information?

Please complete the form below and a member of our team will be in touch shortly.