We use data and insights to activate your audience on digital platforms.

Our market leading insight platforms comprise over 1,200 segments of demographic, geographic, financial, property and market research variables.

We use this insight to drive audiences with impact. The unique understanding of your audience can deliver higher returns on marketing investment.

Experian Digital Audiences

Who are we?

Gender
Age
Life stage
Children

Where we live?

Property type
Recent movers
Number of bedrooms
Pool & Solar indicators

Our finances

Affluence
Household income
Mortgage / Rent
Credit demand

What we do

Travel
Sporting
Entertainment
Gaming

What we purchase

Retail; shopper type, occasions
Travel; destinations, trips and type
Automotive

Segments

Mosaic Types (51 different types)
Mosaic Groups (14 types)
Millennials

Audience attributes are modelled using Experian's range of data sources

Experian can help you to reach the right people, at the right time, on the right platform.

Audience Taxonomy

Over 1,200 preconfigured audiences

Utilising geographic, demographic, financial, property and market research variables with reach across every Australian household. 

Segments covering who we are, where we live, our finances, what we do, what we purchase and more.

Powered by our extensive digital linkage asset comprising more than 100 million digital identifiers. 

Custom Audiences

Build your own unique audience. Blend thousands of data points to form an audience like no other.

Our team of specialists can help you build custom audiences that answer the most challenging briefs. 

Digital Destinations

Currently we’re integrated with over 60 platforms, covering all the major social media and programmatic platforms as well as Digital Out of Home and Connected TV. 

Key onboarding platforms such as Eyeota and Liveramp enable you to access our audiences from almost anywhere, allowing you to run truly omnichannel campaigns.

Whether you’re looking to retarget your existing customers across digital channels, find more customers like them or explore new customer segments, Experian’s Digital Audiences can help. 

 

Utilising a range of demographic, geographic, financial, property and market research variables our 1,200+ audiences can be used across any industry or campaign. 

Available on over 60 digital destinations including social media, Connected TV, Out of Home and Programmatic, and supported by over 52 million linkage records, we can reach your audience on the platforms they respond to best. 

DigitalAudiences-SS-family

Why Experian for your Audience solutions?

Targeting

Our data enables you to target based on a combination of demographic, geographic, financial and market research data - both online and offline data. Our targeting goes beyond interest targeting based on online behaviours.

Capability

Target on financial capability and intent to buy, not general interest.

Enhance

Enhance your first party data at scale and speed.  

You know; Jo - jo.public@gmail.com

We know; Household with kids, High assets, high income, low home loan repayments, likely to be university educated, likely to spend big on premium brands.

Omnichannel

Omnichannel targeting; ensure you’re able to target the same people across a variety of platforms. Our data is available in over 60 digital platforms including social media, programmatic, Connected TV and Digital Out-of-home 

Data acquisition

We don’t use cookies to derive information.


We don’t rely on a single identifier, or single source.

Audiences

Audiences are built from a variety of private and public data.

Data is aggregated, modelled and overlayed with Experian insight. 

Would you like more information?

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