Who We Are

Age:

30-39

HH Income:

$156,000 +

HH Composition:

Families

Housing tenure:

Owned

Key Facts

Gen X families

High income

Mortgaged

Outer metropolitan suburbs

Large house

School-aged children

Why we matter

These financially-astute households not only have their own mortgage under control but may also have control on another investment property mortgage. Aside from investments in real estate, Successful Spending often have healthy super funds that will provide a financially-comfortable retirement. This Type are influential amongst their social groups and are often a source of advice on topics such as travel, finance, renovations, and dining out. Given their status amongst friends and their financial independence, Successful Spending are enjoying their time with their children as well as setting themselves up for the future.

 

Who we are

Successful Spending are typically family households with one or two children aged under 15 years old. Adults are in their mid-30s to late-40s. Representation comes from a variety of different cultural backgrounds and many of these families arrived in Australia in the late 80s and 90s. High incomes of over $150,000 p.a. and are commonly found in industries such as healthcare, education, and technology.

 

Where we live

Living in the outer metropolitan suburbs of Australia’s capital cities, typical Successful Spending enjoys a large 4- or 5-bedroom house on an average sized block of land. A higher than average income allows this Type to comfortably manage the mortgage. Their outer suburban residences and proximity to the city means the car is an important part of the Successful Spending household. Ownership is high and often 2 or 3 cars can be found in their garages. Recent movers to their current address, this Type are frequently part of a migration from inner city suburbs and into larger more family-focused neighbourhoods in the outer suburbs. Popular suburbs for this Type are Kellyville, The Ponds and Glenwood in NSW, and Point Cook, Keysborough and Berwick in Victoria.

Victoria

Point Cook

Keysborough

Berwick

New South Wales

Kellyville

The Ponds

Glenwood

Western Australia

Canning Vale

Piara Waters

Landsdale

successful spenders - VIC map
successful spenders - NSW map

What we do

A typical evening for this Type might involve helping the kids with their homework. When time allows, Successful Spending try to get to the gym at least once a week or make the occasional trip to the beauty salon. This Type typically take some R&R at theme parks or other family-friendly activities. The ease of online commerce, means that these trips are booked and arranged online. Dining out at least once a week allows the family to take a break from cooking meals. Entertaining friends at home and watching sports on the weekend are an enjoyable pastime for Successful Spending.

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