CRM Data Quality &amp; Data Management Solutions

Empower your teams with accurate and reliable CRM data

Clean CRM data is a vital asset for any sales, marketing and operations team. However, only 51% of organisations* believe that their CRM customer data is clean. Having accurate, trusted data can enhance your customer experience, increase innovation, and drive more efficient business practices.

Experian brings advanced data quality solutions seamlessly into your CRM system so you can create and maintain an accurate view of your customers.

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How Experian can help you make more of your CRM data

Key features

Integrated CRM data quality

Sophisticated duplicate matching functionality for your accounts and contacts - ask us today for a free trial

Full flexibility and customisable matching criteria/business rules within your CRM

Improved automation and simplicity - our technology is built for business users, so there is less dependency on IT

Our intuitive dashboards and workflows ensure you can maintain data quality on an ongoing basis within your CRM

Why choose Experian to help you leverage your CRM data

Custom reference data to drive unparalleled insights

Experian can append thousands of unique consumer data variables to your existing data to give you the most comprehensive picture possible

Integrated technology for the world's leading CRM systems

We have off-the-shelf integrations for the world's most popular CRM systems which reduces the development burden on you

Deep data and CRM expertise

Our data quality and data management professionals have many years experience integrating data quality tooling into the market's leading CRM systems

Why validate your address data with Experian?

Salesforce CRM

Validate postal addresses, email addresses and phone numbers globally in real-time. Our certified app integrates seamlessly into Sales & Service Cloud.

View Guide Visit AppExchange

Microsoft Dynamics 365 CRM

Validate, standardise and enrich postal addresses, email addresses and phone numbers at multiple touchpoints within Microsoft Dynamics 365.

View Guide Technical Guide

SAP CRM and ERP

Validate, standardise and complete postal addresses in real-time within SAP CRM and ERP to maximise your system ROI and ensure data accuracy.

View Guide

Salesforce Commerce Cloud

Validate, standardise and enrich postal addresses, email addresses and phone numbers through a certified cartridge on the Salesforce LINK.

View Guide Visit AppExchange

Case Study

Diabetes Victoria accelerates its digital transformation

Learn how they utilised Experian's data quality solutions to accelerate it's digital transformation

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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