Improve your audience monetisation strategy by enriching first party data.

Enrich audience data based on a combination of demographic, geographic, financial and market research data - both online and offline data. Supporting you, the Publisher, to demonstrate premium value to your Advertisers

Experian Audience Enrichment

Who are they?

Gender
Age
Life stage
Children

Where do they live?

Property type
Recent movers
Number of bedrooms
Pool & Solar indicators

Finances

Affluence
Household income
Mortgage / Rent
Credit demand

What they do?

Travel
Sporting
Entertainment
Gaming

What they enjoy?

Retail; shopper type, occasions
Travel; destinations, trips and type
Automotive

Segments

Mosaic Types (51 different types)
Mosaic Groups (14 types)
Millennials

Why Experian for your Audience solutions?

Targeting

Our data enables you to target based on a combination of demographic, geographic, financial and market research data - both online and offline data. Our targeting goes beyond interest targeting based on online behaviours.

Capability

Target on financial capability and intent to buy, not general interest.

Enhance

Enhance your first party data at scale and speed.  

You know; Jo - jo.public@gmail.com

We know; Household with kids, High assets, high income, low home loan repayments, likely to be university educated, likely to spend big on premium brands.

Omnichannel

Omnichannel targeting; ensure you’re able to target the same people across a variety of platforms. Our data is available in over 60 digital platforms including social media, programmatic, Connected TV and Digital Out-of-home 

Data acquisition

We don’t use cookies to derive information.
We don’t rely on a single identifier, or single source.

Audiences

Audiences are built from a variety of private and public data, data is aggregated and overlayed with Experian insight. 

Experian works directly with publishers across the sell-side landscape including display, video, Connected TV, and Out-Of-Home channels to help accelerate their audience monetisation strategies.

 

With over 1,200 segments comprising of demographic, geographic, financial, property and market research variables, our audiences can help you answer any brief across any industry or advertiser.

  • Improve the strength of your brief responses and drive more ad spend on your platform
  • Drive additional value with larger audience sizes
  • Better understand who your audience is to tailor your content and sales strategies
DigitalAudiences-SS-family

Experian Audience Insight Tools

What is Mosaic?

Mosaic is the most comprehensive consumer classification tool in Australia. Mosaic utilises more than a thousand data variables from a variety of sources to develop a rich and detailed understanding of consumer behaviours and preferences.

Find out more

What is ConsumerView?

ConsumerView is a unique view of Australia, covering approximately 70% of the adult population and 100% of households. This comprehensive proprietary database comprises over 100 demographic, socio-economic and behavioural characteristics.

Audience attributes are modelled using Experian's range of data sources.

Find out more

Would you like more information?

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