Identity

Additional linkage points, delivering greater returns on your audiences

Experian uses multiple online and offline identifiers to link first-party data with our audience segments and insights data.

Increase the value of first-party data with our Identity overlays, with over 100 million identifiers we deliver higher match rates with advertiser data sets, regardless of the identifiers collected.

This all means a publisher can offer more value to advertisers with larger audience sizes and more valuable segmentation.

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Experian's Identity Graph

Experian manages over 100 million pieces of data on the Australian population

Experian’s Identity Graph contains various data points covering IP Addresses, Mobile Ad IDs, Email Addresses, Adobe IDs, UID 2.0s, Phone Numbers and Addresses.

Regardless of the IDs you collect or those used by your advertisers, Experian can help you match records in a privacy and consent-compliant matter.

The solution:

Identity for Enrichment

Understand

Find out more about who your subscribers are and how they live, both online and offline, by enriching your data with Experian modelled demographic and behavioural insights.

Sell

Show advertisers the true value of your audiences with more data points, valuable insights and higher match rates. Give advertisers a holistic view of who their customers are both online and offline.

Build

Increase your audience with an understanding of where subscribers fit to better respond to RFPs.

Benefits

Experian segment coverage

greater match rates with Experian segments ensures a more complete understanding of your audience.

Larger Audiences

scale your audiences with additional linkage data points to add value for advertisers.

Higher match rates

achieve higher match rates with advertiser data, regardless of the identifiers collected.

Extremely professional and eager to help. Always willing to go above and beyond to assist with our needs and current pain points.

Shurjo, BT Financial Group

I've been dealing with Experian for a few years and always found them to be extremely helpful. They listen to our problem statement and make suggestions that is appropriate to the size of our agency. I wish all our interactions with vendors were the same.

Richard, Australian Financial Security Authority

Hard working team, flexible work arrangement and always focus on customer's needs.

Ming, Suncorp New Zealand

I like the structured, collaborative and pro-active approach the Experian team has in our business interactions.

Dan, Google

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

Wendy, Ikea

Great working with the Experian contacts and team - highly knowledgeable, great understanding of our needs and always willing to help.

Greer, Foxtel Management

Experian data is a real differentiator for Lexer and for our clients that use Lexer. I really value the partnership I have with the team, who are all really friendly, responsive and creative in their recommendations for how the data can be used.

Kristy, Lexer

The Experian team has been very professional in handling our requests and resolving them promptly. They understand our business well and provide the best solution suitable to our environment.

Shisir, Burwood Council

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